Campania Benevento started supermarket for sale

The company, started in 2012, is developed in a new building, purposely built according to the most recent construction standards, more important in terms of square footage and equipped with high instrumental resources, with five new departments (butcher, fruit and vegetable, delicatessen, bakery, frozen food bulk sales) and ample parking for both retail and wholesale customers, together with ample space for loading / unloading goods. The company employs an average staff of 20 highly specialized units (in particular all the staff working at the cashiers have previous experience in large sales structures and shopping centers; there is always a company accounting unit with previous experience in various studies of chartered accountants, an accountant, there is a legacy, a human resources employee, a sales manager, personal manager). The business makes use of the stable external consultancy of an external accountant, a lawyer, and an external marketing expert. The company maintains stable banking relationships with leading credit institutions. The structure guarantees ample parking for at least 60/70 cars, easily expandable, with an area entirely fenced and equipped with a video surveillance system and a collection system for wastewater. This is an important strategic advantage because the lack of parking is a very significant inconvenience for our direct competitors with immediate repercussions in terms of customers.

OPENING HOURS TO THE PUBLIC

The hours in which the structures (wholesale and retail) are open to the public is the result of the deep knowledge of the local market and is determined not only considering the needs of customers, who are guaranteed an impeccable service, but also taking into account the strategies of the main competitors. Normally the activity is open to the public from Monday to Saturday from 8.00 (operational) to 21.00, and on Sunday 8.30 to 13.00; in the winter months the opening hours vary with early closure at 8.30pm. The closing days of the financial year are only December 25th, January 1st and Easter day. These opening hours to the public together with the strong tourist attraction of the neighboring areas is such that, especially on holidays, the proceeds can be of considerable value.

DIRECT COMPETITORS AND COMPETITION

Leaving aside the neighborhood businesses and the small sales structures present in the various neighboring countries (not numerous in fact) and underlining that there are no shopping centers in the area, a Lidl sales point at a distance of 1 km from ours is reported as direct competitors. structure and a Eurospin sales point at a distance of 1-2 km. However, both structures are objectively smaller.

ASSORTMENT

The products on sale in the supermarket are food and household products of various kinds that help and satisfy the customer even in the small daily shopping. The assortment is of the most varied and covers all price ranges, able to satisfy all the customer’s spending needs, including niche purchases. (Always medium-medium high). Particular attention is paid to the typical products of the area that are inserted after a trial period. There are products for gluten intolerances, lactose (products that cover the most complete meals from breakfast / lunch / dessert / fry) assortment of organic food. The sale of frozen products in bulk is envisaged with personnel assigned exclusively to that type of service. In addition to the food department, there is a large area for products for the home and for the person.

OWN BRAND

The company has its own brand label for various typical products of the area, products whose sale is currently planned only within the store. These are in the species of taralli (of various types and qualities), freselle (various flours) etc.

POSITIONING
Throughout the year, particularly advantageous prices can be found within the store compared to the competition. Careful marketing research means that for one or more times a month there are periods (even just one day), with product offers at particularly advantageous prices. The positioning of the products on the shelves responds to modern sales techniques. Readable shelves with heights of 1.60 m. The displays are clear and immediate to read with fixed and updated signs inside the structure. The advertising and marketing channels we use include leafleting activities in the various neighboring countries, fixed signage in particularly important road areas, advertising spaces within the local radio, social channels (Facebook, WhatsApp, Instagram and Google business). First of all it is in any case trust and professionalism and customer care the greatest form of advertising of which the Supermarket for sale in Campania, benefits and which guarantees the clear recognition of the brand.

TECHNICAL INFORMATION

EXHIBITION AREA RESERVED FOR RETAIL CUSTOMERS

The structure is spread over an area of ​​1000 square meters that can be walked on over an external space of 800 square meters of canopies and storage areas. Low structure on one floor. Scallops (all in excellent state of repair):

• n. 1 cool fridge counter
• n. 1 single product refrigerated counters
• n. 11 frozen counters
• n. 2 active speakers
• 2 automatic pay stations
• n. 1 Box office
• n 1 office
• n 1 accounting office
• n. 2 delicatessen counters
• n. 1 butcher’s counter
• n. 3 cold rooms of 16 square meters
• 1 cold room of 25sqm
• Shelving per side 40 meters (approximately); 70 meters double exposure
• Internal storage area

DETAILS OF INDIVIDUAL DEPARTMENTS

Delicatessen service
There are n. 2 counters, with all the necessary scallops for the delicatessen and bakery business (the latter located with distribution in two areas of the supermarket). The sale of various cured meats and cheeses, also packaged on site. The local product occupies a prominent place, with a maximum distinctiveness in the cheese department. A cold room is reserved for this activity.

Fruit and vegetable service
The fruit and vegetable department is located near the entrance to the supermarket, as recommended by the current most authoritative positioning strategies for this type of supermarket. The service includes a showcase sale of fresh local products (with supply scheduled several times a week). A large refrigerated counter for packaged products and large areas for fresh fruit is reserved for the department. A dedicated cell as well as a laboratory is also reserved for the department.

Butcher service
The butchery service takes care of ensuring the best of customers, offering mainly local meats, controlled and treated with care. It offers cured meats and meats also of particularly valuable origin. Another dedicated cell is reserved for this department.

Loose frozen food sales service
We also propose the sale by weight to intercept the specific needs of the customer. N 11 frozen counters. Two counters dedicated to packaged frozen products Remaining counters dedicated to bulk sales. (Two cells are dedicated for sale and storage of goods).

EXHIBITION AREA RESERVED FOR WHOLESALE CUSTOMERS

The internal structure is spread over an area of ​​400 square meters, where there are:

• n.1 fresh refrigerated counter
• 3 frozen counters
• N 2 cells
• Wholesale shelving for pallet stations for a height of 5 meters on two sides of the surface
• Wide exposure on the platform
• 1 active cash desk
• Trolleys for large transports, smart cash trolleys

Wholesale sales are mainly aimed at all the main catering establishments in the area and small supermarkets in the area with the most varied price ranges and quality. The products, except for the butchery and fruit and vegetables, are the same as found in the structure of the detail. A greater referentiality is guaranteed with regard to drinks, snacks, spirits and everything else needed in bars, pubs. In recent years, a reference point for the supply to private and public events (sporting events, civil and religious events, festivals) ¸ supplier of products for school canteens, cooperatives. Reference point for local festivals.

GOODS UNLOADING AREA AND EXTERNAL DEPOSITS

External area separated from the entrance of both the retail and wholesale supermarket to receive goods unloading with ample maneuvering for goods trucks. Part of the storage area is equipped with wholesale shelving for pallets 5 meters high. Part of the storage area is covered and managed by special staff. Goods storage along the entire long (external) perimeter on the left side of the supermarket on both sides with shelving managed by a stacker for positioning the pallets at a minimum height of 2.7m. The goods unloading area is illuminated. The purchase of the Supermarket for sale in Campania represents an excellent investment opportunity for entrepreneurs and companies who intend to focus on a business with a consolidated start-up, excellent turnover and great growth potential capable of ensuring important competitive advantages compared to to the competition. Company sale proposals are evaluated. Private negotiation.